Customer Relationship Management

CRM System

Our Client is a consumer electrical products manufacturing company. It is a part of 20000 crore. They have 19 branch offices, a chain of 600 distributors, 3000 authorised dealers, over 2,50,000 retail outlets and over 230 service franchises spread across the country.

Situation and Requirement:

The requirement is specifically for the Customer Service Department. Traditionally after sales support was directly handled by customer service centers spread all over Country. There was difficulty in tracking customer complaints as the entire system was handled manually via phones and papers. Also lots of performance point units remained unknown such as performance of the service centers, top products, top defects, complaint trends, complaint reports (for line managers/sr managers and GM). To overcome this – there was a requirement to handle complaints by introducing a centralized call center. Basically the call center would take customer phone calls, assign complaints to a particular service center intelligently and sync data to the corresponding service centers via Head Office. For successful implementation there was a need to develop distributed application for the call center as well as service center which would also integrate with the their ERP which is a legacy application. Also a powerful middlewar at the head office would handle the sync process via reverse proxy (to make the system fool proof)

Solution :

We were majorly responsible for the technical and business aspect of the project. We have took requirement, develop the software, lias with client / user, do design adjustments, test the software, train the user, maintain or extend the software, fix bugs, handle remote support, assure the proper working of the software, implement ACD with the software, prepare BI reports interface for the head office, automate daily reports, emailing etc. We developed an entire series of softwares to successfully implement this enterprise application. This software is a fully distributed application which supports offline entries.

Technology

C#

Asp.net

Web Services

ERP SNYC

FAQ

What is a CRM system?

A CRM system, or Customer Relationship Management system, is a technology solution designed to help businesses manage interactions with their customers, streamline sales processes, enhance customer service, and gather valuable insights for improved decision-making.

How does a CRM system benefit businesses?

A CRM system centralizes customer data, allowing businesses to better understand their customers’ needs, preferences, and behaviors. This leads to improved customer service, personalized interactions, increased sales, and enhanced overall customer satisfaction.

What features are commonly included in a CRM system?

A comprehensive CRM system typically includes features such as contact management, sales pipeline tracking, lead management, communication history, task and appointment scheduling, reporting and analytics, and integration with other tools.

Can a CRM system be customized for different industries?

Yes, most modern CRM systems are flexible and customizable to cater to various industries. Whether you’re in retail, finance, healthcare, or any other sector, the CRM can be adapted to meet your specific business requirements.

How does a CRM system handle customer data and privacy?

A reputable CRM system prioritizes data security and privacy. It should adhere to data protection regulations, provide options for managing customer data permissions, and offer features to ensure the safe storage and transmission of sensitive information.

Is integration with other business tools possible?

Absolutely. Many CRM systems offer integration options with email platforms, marketing automation tools, e-commerce platforms, and more. This integration enhances workflow efficiency and data consistency.

Can a CRM system help improve customer service?

Yes, one of the key benefits of a CRM system is its ability to improve customer service. By having access to customer histories, preferences, and communication records, your team can offer more personalized and efficient support.

How does a CRM system assist with sales management?

A CRM system helps manage sales by tracking leads, deals, and opportunities through various stages of the sales process. It also provides insights into sales performance, helping sales teams focus on the most promising leads.

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